How to be a successful entrepreneur?
Creating the Winning Pitch Deck
Course Overview
This course is for aspiring or active entrepreneurs who want to learn how to create a pitch deck or how to improve their existing pitch decks for various audiences, including private equity or angel investors, venture capitals, clients or even startup competitions. This course will help startups build pitch decks investors will love and show you how to confidently sell your idea to others.
Dive into the main pitching requirements investors expect to see in pitch decks. Gain insight into the key slides you need to include in each pitch deck that will grab the investors’ attention and get your company or idea funded.
Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include:
- How to build the most compelling statement?
- How to show your big idea will solve a big problem out in the market?
- What is the best way to present your product or service offering?
- How to position your idea given the market landscape?
- How to differentiate yourself from your competitors?
- How to present your business model?
Who is this course for?
- Those just starting a business
- Entrepreneurs who have to prepare pitch decks
- Startups pitching new ideas or products
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Startup Funding for Entrepreneurs
Course Overview
This course is for aspiring or active entrepreneurs who want to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding.
Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include:
- When to raise outside capital?
- What kind of investors invest by stage and where to find them?
- What are your fundraising options?
- What are the key components of the term sheet?
- How to perform company valuations?
- How to pitch to investors?
- What techniques help the entrepreneur ‘get to the close’?
- How to negotiate with investors?
- How to develop fundraising funnel to triage, track and convert investors?
Who is this course for?
- Those just starting a business
- Entrepreneur looking for investment
- Businesses seeking capital for growth
- Those who have tried to raise money in the past and have failed
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Go To Market Strategy and Plan
Course Overview
This course is for aspiring or active entrepreneurs who want to understand how to build their sales operations, a critical component of any highly functioning sales organization. Individuals on a sales operations team work to help you successfully execute your go-to-market strategy and, in turn, grow your business.
In this course, you will discover how to build and develop a go-to-market (GTM) plan for your next product or service. Discern whether you need a GTM plan that shows how to build a sales channel, marketing and pricing strategy that’s tailored to the market and customer base you aim to reach. We will examine methods for pricing and promotion, and explain how to drive better channel performance, evaluate KPIs and metrics, align your product or service for launch and continually adjust and improve the go to market strategy and plan. Key questions answered within the course include:
- Are you a strategic, tactical or hybrid executive in your planning ?
- What is the difference between a go to market plan and business plan?
- What kind of pitfalls can you expect in a strategy and navigating it ?
- What goes into designing compensation plans?
- How to evaluate sales and marketing channels?
- How to set sales quotas for reps?
- How to create a sales forecast?
- How to develop an effective go-to-market strategy?
- How to build sales territories by defining and sizing your total addressable market?
Who is this course for?
- Those just starting a business
- Entrepreneur looking for investment
- Businesses seeking capital for growth
- Those who have tried to raise money in the past and have failed